The trade show Pure Spirit has teamed up with menswear and accessories event Stitch, to produce a trading event on the international buying calender. This will show case at London's Earls Court in February with over 250 brands will show along with catwalks, trend presebtations and business seminars.
Brian Duffy, Managing Director of Stitch, explained "we have a goal to put London on the map as a fashion city for menswear, it's better to compete with foreign cities like Paris or Milan than amongst each other".
The strategy behind the idea was to create the biggest and best buying event the UK has seen in decades.
The show is the 13-15 February 2011.