Tuesday, 14 December 2010

Mango Appoint Mindshare

Mango have appointed the marketing group Mindshare to its estimated £1m media planning and buying account. This is after M2M have held the business previously since 2006.

Mindshare will no be responsible for managing all media for the fashion chain with significant focus on social, events and content development.
Betsaida Fernandez Gomez, head of area media planning at Mango said "they have the ability to deliver creative, grounded in insight and have shown they have a strong focus on client service and team work".

Jo Lyall, Mindshare partner, explained "Mango is a fantastic client addition, we have the opportunity to do some really innovative work together".
Mango currently employs Hollywood actress Scarlett Johansson as its face for campaigns, has nearly 1,500 stores in 92 countries, with around 20 based in the UK.

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