Monday, 20 September 2010

Oooh La La

Luxury chocolate brand La Maison Du Chocolat believes it's time to expand to Asia, whilst staying true to their standards and reputation, even though we are at the peak of the Global recession.
This may seem obsurd but the French artisan brand are hoping to get the trend going. They have plans to open stores in Asia over the next 2 years, with aims to attract more buyers through a strategy of 'educating' consumers about the qulaity of their ingredients.
Whilst the brand has been around for over 30 years, it has only recently decided that expansion outside it's French homeland was needed, explains Geoffrey D'Abglejan, chief executive of La Maison Du Chocolat.
1977-brand founded by Robert Linxe in Paris
1987-company expands to second location in Paris
1990-expands operations to New York's Madison Avenue
1998-first Asia premises open in Tokyo
2004-two boutiques open in London

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